Fri 19 Sep 2008
Small and medium sized enterprises (SMEs) can benefit from RIAs for all the same reasons large enterprises can: enhanced user experience and resulting customer loyalty, decreased development and deployment costs, and increased employee productivity. But how do you persuade a manager with limited resources to invest in RIA development? Learn to make a persuasive business case with rational arguments like return on investment analysis and emotional ones like leveraging social proof. Whether you are an employee in an SME or an external consultant that wants to get work from one, you’ll learn skills to help you make the RIA case.
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